1. Automatically check your links
Remember to use the Link Checker feature within CharityeMail to automatically verify any links from your email to landing pages. To do this, simply go to the My Campaigns screen and click on the Summary icon relating to your campaign name. Choose the Content Summary tab and you will see detailed information about your campaign, including stats on your content and a list of checked links. A red cross next to the destination URL indicates there is an issue with the link that requires your attention.
It’s essential you don’t lead recipients to broken links and undisplayed pages as your click-throughs are critical to the success of your email marketing campaigns – particularly with CharityeMail’s click through and Hot Prospects reports. Make sure your links are valid and your recipients keep clicking through for more.